Eco-Responsible Milestone: Huge Regenerative Agriculture Program

The Dutch multinational brewing company Heineken has completed its first large-scale regenerative agriculture barley harvest, an essential milestone in eco-responsible farming in Europe.

“This large-scale regenerative agriculture program represents a unique cooperation between the plant and grain sectors, upstream and downstream partners,” states the brewing company. “By removing financial and technical barriers, this program will help the growth of regenerative farming, introducing a groundbreaking model for sustainable grain production.”

Through Heineken’s Transitions program—in collaboration with French cooperative Vivescia and its malt subsidiary Malteurop—some 200 farmers in northeastern France encompassing roughly 25,000 hectares of land have adopted regenerative farming practices, which focus on improving soil health, biodiversity, climate, and water resources. Heineken hopes to rally 500 farmers by 2025 and 1,000 by 2026. One of the brewing company’s goals is to reduce scope three emissions from agriculture by 30% by 2030.