It might have taken more than 250 attempts, but the Danish toy company Lego has finally found a way to produce bricks made from recycled plastic that are as high in quality as traditional ones.
“We know kids care about the environment and want us to make our products more sustainable,” says Tim Brooks, Lego Group’s VP of Environmental Responsibility. “Even though it will be a while before they will be able to play with bricks made from recycled plastic, we want to let kids know we’re working on it and bring them along on the journey with us.”
In its quest to reduce its colossal plastic output, Lego’s new raw material – PET plastic bottles – are ground into flakes. Once they are cleaned, they are transformed into granules, then strengthened. Each 1-liter plastic bottle can be turned into some 10 2-by-4 Lego bricks. The next step is to figure out how to color the bricks, and this step could take an additional year. Over the years, Lego has put out projects for its production to be more eco-friendly, such as bioplastic bricks made from sugarcane since 2019. The company plans on having sustainable packaging by the end of 2025, and for its operations to be carbon neutral by 2022.