An American producer of plant-based meat substitutes has debuted its vegan steak, now available in some 5,000 grocery stores across the country, offering vegan-lifestyle-enthusiasts a brand new meaty-feel-but-animal-free product.
The steak is “probably one of our best products to date,” claims Beyond Meat’s CEO and founder Ethan Brown. The company is mainly known for alternative to meat products such as ground meat, nuggets, and meatballs.
Made from a faba bean protein containing 21 grams of protein per serving, Beyond Meat’s vegan steak is sold at Kroger, Walmart, Albertsons, Ahold Delhaize, Jewel-Osco, Sprouts, and a handful of independent grocery stores. Earlier this year, Juicy Marbles launched a vegan filet mignon, a marbled fake piece of meat meant to look like real raw meat made from soy protein concentrate and wheat protein isolate. Soon, the company will offer a vegan tenderloin. In 2020, Israeli startup Redefine Meat launched its 3D-printed vegan steak, made to look and taste like actual meat.