Photo Credit: Getty Images for Pandora jewelry

Society Denmark17. May 2021

Jewelry Giant Moves Away from Mined Diamonds

The Danish jewelry company Pandora has decided to trade source mined diamonds for lab-grown ones, not only for ethical reasons but as a means to achieve its sustainability targets.

“It’s a new collection of beautifully designed jewelry featuring lab-created diamonds,” says Alexander Lacik, Pandora CEO. “They are as much a symbol of innovation and progress as they are of enduring beauty and stand as a testament to our ongoing and ambitious sustainability agenda.”

Pandora’s Brilliance collection – the first jewelry line made of “sustainably lab-created diamonds” – hits the British market this year and will be available worldwide in 2022. The pieces of the collection received CarbonNeutral product certification from the CarbonNeutral Protocol, meaning that the company has calculated and offset the greenhouse emissions emitted during the production of the lab-created precious stones. Pandora aims at using 100% of renewable energy in the production of in-lab diamonds by 2022, and the company wishes to become carbon neutral by 2025.

Green Matters

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