Norway has banned the marketing of unhealthy foods and drinks to children, aiming to reduce obesity and protect long-term health by reshaping the environments in which young people grow up.
“This is a bold, evidence-based step to change that reality,” said Hans Henri P. Kluge, emphasising that governments can act decisively to protect children from harmful influences.
The legislation, in force since October, prohibits advertising of high-sugar, high-fat, and high-salt products to anyone under 18 across both traditional and digital platforms, including influencer marketing and product placement. It follows evidence that 8 out of 10 food ads aimed at children promoted unhealthy products, while more than 20% of Norwegian school-aged children live with overweight or obesity. Built on WHO nutrient guidelines, the policy bans entire categories, such as sweets and soft drinks, outright, while setting strict thresholds for others, such as cereals and dairy products. With strong public backing—around 75% support—the law is seen as a model for other countries, showing how targeted regulation can help shift dietary habits early, reduce disease risk, and create healthier futures at scale.
