Tech-Savvy Billionaire Couple Invests in… Farming!

Eager to put their fortune at the service of the fight against global warming, a Serbian couple of developers used their knowledge in data science to start an organic farm and test innovation that could benefit farmers around the world.

“For farmers to try something different or new is quite risky… because it’s a low-margin business,” says Samo Login who, along with his wife, started the Login5 organic farm, one of the biggest in the world. Since agriculture accounts for a fifth of greenhouse gases, solutions need to be found. “It’s such a huge problem and so under-invested. Where we are different is we can afford risks.”

The Logins made $1 billion selling their software development company Outfit7. At their 4,000-hectare organic farm, Iza and Sam Login employ 100 people, of which half are developers, engineers, and data analysts, where they collect data about every aspect of farming. Through their efforts, the couple wishes to develop within two years a free software for farmers to improve their yields and devote themselves to environment-friendly farming with less polluting pesticides and fertilizers. “Not everybody can afford healthy organic food; organic food is a privilege and we think it should be a basic human right.”