A recent study has revealed that European consumers – especially young adults and women – would rather buy a product sold by businesses aiding refugees.
The study – conducted at New York University’s Stern School and funded by the Tent Partnership for Refugees charity in the United States – surveyed 12,200 consumers across Italy, France and Germany.
“Businesses in Europe have an opportunity to have a real social impact on an issue that needs business engagement, and to attract more consumers to their brands,” says Gideon Maltz, executive director of the Tent charity founded by Hamdi Ulukaya, a Turkish immigrant and entrepreneur.
The study found, consumers prefer to engage with businesses which either employ refugees or help refugee entrepreneurs with loans.
