As the British automotive company Jaguar Land Rover is undertaking its transition towards net-zero operations, Jaguar vows to only produce electric cars as of 2025. Land Rover should follow in its footsteps and will offer electric versions of its collection as of 2024.
“Together, we can design an even more sustainable and positive impact on the world around us,” says Thierry Bolloré, CEO of Jaguar Land Rover. The company’s Reimagine global strategy, which follows the UK government’s decision to ban sales of petrol and diesel cars as of 2030, aims to evoke a “sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact.”
Jaguar intends to focus on being an “all-electric luxury brand by 2025.” So far, Jaguar only has one electric vehicle, the iPace. In its efforts to prepare future demands, Jaguar Land Rover will develop all-electric drivetrains, and clean-hydrogen fuel cell drivetrains, and dedicate $3.5 billion a year to electrification and data-centric technologies, and the development of connected services.